A Pestilence of Ignorance -Tia
I sincerely hate stereotypes. I hate false truths. And I despise ignorance. Not the general, rule of the mill, book learnin’ type ignorance. I’m talking about the ignorance that seems to have no meaning. The type of ignorance that is perpetuated by stupidity. (Chew on that one for a minute.)
I just got back from St. Louis. With the exception of Atlanta, St. Louis is one of the blackest towns that I visit with any sort of frequency. There are brown folks everywhere. And for the most part the ones that I have encountered seemed to be very nice, hard working folks like myself. And I’m not going to lie, I LOVE being called "sister" by the brothers and "baby" by the "older" ladies. You know, the grandma types. But y’all know how we do. There’s always a small but vocal group of ignint folks that just screws it up for everybody. And St. Louis is not without that group.
I was on the cross trainer at the hotel and a commercial came on that literally made me want to go down to the establishment and pimp slap EVERY LAST ONE of the employees. I want to line them up and just run down the line and slap them a la Stephen from The Real World Seattle. The commercial was for Get A Car. We’ve all seen them. They’re the type of place that will give anyone a car regardless of credit or finances. It’s not the establishment that I’m against. People have to get around. But the commercial itself served only to set the race back AT LEAST 2 decades. It went like this:
Customer Number 1 (Average looking brother)
I’ve only been on my job a week
I owe child support (Meaning he has not been paying it…?)
Look what Get A Car done for me
(Camera pans out to show a Ford Excursion)
Customer Number 2 (CLEARLY a street pharmacist)
I’m self-employed and get paid in cash
Look what Get A Car done for me
(Camera pans out to show a Lincoln Navigator)
Customer Number 3 (A black woman leaning into the camera like she has a secret)
I’m on AFDC (That’s like WIC for those of y’all who don’t know. I think it stands for Aid to Families with Dependant Children.)
I get social security (You look young and able bodied enough to work…lazy heifer)
And I get a check from my baby’s daddy (You know what….I’m not even going to go there…)
Look what Get A Car done for me
(Camera pans out to show a Lexus SUV)
The commercial then went on to say how Get A Car could get anyone into a ride regardless of…anything. The commercial ended with the staff standing on the lawn yelling, "Come to Get A Car, ‘cause we don’t give a damn."
I will not type what I thought; suffice it to say I immediately had to repent. I don’t know where to begin. I don’t know what I was the most angry about:
- The fact that the commercial perpetuated the myth that black people only care about material things and will spend our last dime to obtain such.
- The fact that the commercial perpetuated the myth that black people are ALWAYS going to try to get over on "the system" and spend their government aid on STUFF.
- The fact that the grammar was HORRIBLE or
- The fact that the myth of black man don’t support their kids and/or that they don’t stay with their child’s mother was portrayed in a one minute commercial.
I told Toya about the commercial and she said, "And then..? When did the joke come in?" I told her that there was no joke. It was real. Her response, "No (while shaking her head) I don’t believe you. That didn’t happen."
I’ll be the first to admit that I’m a little bourgeois. But that mess was just IGNORANT. Pure, unadulterated, for no reason whatsoever, make Malcolm, Martin, Huey and all the rest roll over in their graves so many times that they’d bore to the earth’s core IGNORANT. And during Black History Month no less.
And if that weren’t enough the commercial ended with:
Coming Soon: Get A House
Why?





